Effective 12 October 2026
Aura ("the app") is an AI personal stylist published by Aura (myaura.style). This policy explains what we collect, why, and the choices you have. Aura is free and we do not sell your data.
| Data | Why | Where it is stored |
|---|---|---|
| Account details (email, name, phone number, or Google / Apple sign-in identity) | To create and secure your account | Firebase Authentication (Google Cloud) |
| Style quiz answers and preferences | To personalise outfit advice | Cloud Firestore, under your user ID |
| Wardrobe photos and item details | To catalogue your clothes and generate outfits | Firebase Storage and Firestore, under your user ID |
| Optional body, skin tone and face photos | Only if you choose photo analysis, to give colour and fit advice | Firebase Storage, under your user ID; analysis results in Firestore |
| Chat messages with Rachel | To keep your conversation history | Firestore, under your user ID |
| Approximate location (with your permission) | To fetch local weather for outfit suggestions | Not stored; sent only to the weather service |
| Device and usage events (screen views, crashes) | To keep the app working and improve it | Firebase Analytics |
Outfit suggestions, chat replies, shopping analysis and optional photo analysis are produced by Google's Gemini models. When you use these features, the relevant text or image is sent to Google's Generative Language API for processing and the result is returned to the app. We only send what the feature needs, and we do not use your data to train models.
Only you. Your wardrobe, photos, preferences and chat history are stored under your own account, and our security rules allow access solely to the signed-in owner. Our team does not browse user content. We share data only with the service providers above (Google Firebase, Google Gemini, Google Weather) as needed to run the app, and when required by law.
We keep your data for as long as your account exists. Data is encrypted in transit and at rest on Google Cloud infrastructure. Deleting your account removes your data from our live systems immediately; backups expire within 30 days.
Aura is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has created an account, contact us and we will delete it.
If this policy changes materially we will update the date above and notify you in the app.
Questions or requests: admin@myaura.style